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Berlin, Germany

Daniel Ariel

Helping teams ship faster with composable architecture and AI-driven workflows.

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01 — About

I'm Daniel — a Senior AI Consultant and Senior Frontend Developer based in Berlin. I help teams ship faster with composable architecture and AI-driven workflows.

On the frontend, I craft robust web experiences with React, Next.js, TypeScript, and GraphQL — with meticulous attention to CSS and semantic HTML. On the AI side, I introduce AI-assisted development workflows to engineering teams, integrate LLM-powered features into products, and advise stakeholders on where AI genuinely adds value.

With a background as a teaching fellow in economics and a PSPO I certificate, I bring analytical rigor and open communication to every phase of the product lifecycle — in English, Hebrew, or German.

02 — What I Do

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AI Consulting

  • AI-assisted development workflows and agentic coding — introduced, coached, and measured
  • LLM-powered features integrated into client products
  • AI-supported content pipelines in composable CMS stacks
  • Use-case evaluation, tooling selection, and rollout advisory
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Frontend Engineering

  • Enterprise web platforms with React, Next.js, TypeScript, and GraphQL
  • Composable architecture: headless CMS, design systems
  • Meticulous CSS and semantic HTML
  • Core Web Vitals performance optimization

03 — Experience

  1. Mar 2025 — Present

    Senior AI Consultant & Senior Frontend Developer

    BRANDUNG

    Deliberate return to hands-on engineering — doubling down on technical depth in frontend and AI.

    Introducing AI-assisted development workflows, integrating LLM-powered features, and building AI-supported content pipelines in composable CMS stacks.

    Building enterprise web platforms with React, Next.js, TypeScript, and GraphQL.

  2. Jun 2023 — Mar 2025

    Business Director

    BRANDUNG

    Leadership chapter on the business side — closer to clients, strategy, and delivery.

    After parental leave, made a conscious choice of craft over the management track and returned to an IC role.

  3. Oct 2018 — Jul 2023

    Frontend Web Developer

    BRANDUNG

    Nearly five years building and shipping web platforms for enterprise clients.

  4. Feb 2018 — May 2018

    Full Stack Web Developer (Bootcamp)

    SPICED Academy

    Intensive full-stack bootcamp across the JavaScript ecosystem.

  5. Oct 2014 — Oct 2016

    Teaching Fellow

    The Academic College of Tel-Aviv, Yaffo

    Taught economics — the origin of the analytical, communication-first approach I bring to teams.

04 — Skills & Credentials

Frontend

  • Next.js
  • React
  • TypeScript
  • JavaScript
  • GraphQL
  • CSS & semantic HTML
  • Tailwind CSS

AI

  • AI-assisted development
  • LLM integration
  • Agentic coding workflows
  • AI content pipelines

Practices

  • Composable architecture
  • Design systems
  • Core Web Vitals
  • Agile & Scrum

Credentials

  • PSPO I — Professional Scrum Product Owner (Scrum.org)
  • MA Economics — Tel Aviv University

Languages

  • Hebrew — Native
  • English — Full professional
  • German — Professional working

05 — Contact

Let’s build something.

Open to senior frontend roles and AI consulting engagements — in English, Hebrew, or German.

ariel.daniel@proton.meLinkedIn